This project was for the promotion of Fujitsu's retail technology to major high street players. It was produced for Imotus, and production managed by Richard Guy. The original idea was to produce something that resembled Google Earth and the concept grew from there. After a number of design changes, the look came out as a very simple, stark white city in 3D, with the branded red lines to highlight the action and stills of the main retailers to suggest that Google Streetview feel.