Fujitsu High Street
Web and presentation promo for Fujitsu. Imotus Productions. Produced by Richard Guy.
This project was for the promotion of Fujitsu’s retail technology to major high street players. The original brief had been to produce something that resembled Google Maps and the concept grew from there. After a number of design changes, Simon created the very simple, stark white city in 3D, in which the motion of the camera gives the piece energy and drive. The Fujisu branded red lines highlight the action and stills of the main retailers still suggest that Google Streetview feel. The main production occurred over a three week period.